Storytelling | Apply
Setup
Define Audience, Focus and Challenge Session organizers work with the Yayati team to identify meaningful communication topics and current challenges for the participants and possible interview candidates.
Schedule User Interviews
Session organizers secure commitment from interview candidates for audience analysis and observation work.
Facilitated Workshop
Why and How to design a story
What is the idea or the meaning we are trying to convey – work within story framework – principles of good story, input, tools & methods
Empathy and Blueprint
Create audience empathy, generate unique ideas, arrange messages for greater impact, and strengthen their structure
Prototype & Visualize
Teams reconvene convert their content into a storyboard, explore different mediums for telling their story and how to create lots of versions
Deliver for impact
Use visual thinking and persona to convey information. Practice sketching ideas to visually display, tone and style for memorable presentations
Follow up
Practice Storytelling and Report Back on Performance
- Storytelling come alive as teams learn through simple, low-risk storytelling.
- Teams report back to Session Organizers on their storytelling projects, delivery and learning.
Overview
Setup
2 hrs
4-6 hrs.
Facilitated Workshop
Day 1
Day 2
Follow up
2 hrs
Yayati delivers communications that transform. We change people and create businesses – through persuasive visual stories and presentations.
We also teach design thinking, storytelling, change management, presentation design and delivery skills in engaging, in-person workshops.
